For business owners looking to make a quick profit off of a shotgun marketing approach, I have three words for you: It takes time. No matter what kind of advertising or marketing or communications you do to promote your business, if you don’t put enough time into testing your chosen tactic, you won’t see the success you desire. Let’s take the case of print advertising, such as advertising in … [Read more...]
What is Content Marketing?
You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]
Why you need blogging, email and social media
Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
Traditional Versus Online Advertising: What’s Your Share?
Wanted to share with you an article I wrote this month, which was featured in an e-newsletter of a colleague of mine, Janet Falkenberg of ExecuStrive, an Indianapolis virtual assistant firm. Thanks, Janet, for letting me share this article with my Indianapolis business colleagues. Do you consider yourself a “traditional marketer”? Are you spending a majority of your marketing and advertising … [Read more...]
Search Engine Optimization (SEO) for Coaches & Consultants – 4/20 Teleseminar
SEO Teleseminar: Secrets to Helping Your Website Move to the Top of the Search Engine Rankings Wednesday April 20, 2011 7:00 - 8:00 PM Eastern Have you struggled to get your website to the first page of Google? Maybe you’ve heard of search engine optimization (SEO) but haven’t been sure how to implement it. Maybe you’ve tried some SEO tactics in the past but you still aren’t getting the … [Read more...]
Search Engine Optimization (SEO) – Your Website Traffic Starts Here
[Note: This post first appeared as an article in the Hamilton County Business Magazine. It offers a good overview of the basics of SEO for those who want to learn more.] As a business, you have probably taken the time to build your website with a goal of converting your visitors into prospects. You have built content that engages your visitors, establishes your company as the expert, and leads … [Read more...]