For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]
Making Time for Marketing Your Business
Because there just aren't enough hours in the day, I wanted to share with you a few of my tips on how you can make time in your day for marketing your business: Schedule it into your day: Whether it works best for you at the beginning of your day, middle or end, put it on your calendar and set it in stone. Turn off your phone, email, etc. and just concentrate on your task at … [Read more...]
Stop Waiting for the Magic Bullet: Get a Marketing Plan
As a marketing consultant for Indianapolis area small businesses, I work with a lot of start-up companies as well as other consultants. When they begin working with me, they are often overwhelmed with the many options for marketing their businesses and want me to provide some clarity. My response is to ask if they have a current (or previously created) marketing plan. If they don't, I tell them … [Read more...]