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June 16, 2016 by Susan Young Leave a Comment

How to Keep Your Local Business Thriving

shop local - keeping your local business booming

As a marketing consultant, I help coach small businesses how to succeed in this competitive marketplace. So I have seen the confusion business owners face when trying to determine how to raise awareness in the community for their store or their services. Whether it’s a local retail shop or business-to-business operation, they face many of the same issues. “Where do I put my advertising dollars so … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy Tagged With: local business, shop local, small business, support local business

March 18, 2016 by Susan Young Leave a Comment

Help Your Business Stand Out from the Competition

Standing out from competitors - marketing your small business

The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]

Filed Under: Marketing, Marketing Message, Marketing Strategy Tagged With: competition, differentiation, Marketing, small business, USP

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  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    ▼
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact