As a marketing consultant, I help coach small businesses how to succeed in this competitive marketplace. So I have seen the confusion business owners face when trying to determine how to raise awareness in the community for their store or their services. Whether it’s a local retail shop or business-to-business operation, they face many of the same issues. “Where do I put my advertising dollars so … [Read more...]
Help Your Business Stand Out from the Competition
The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]