Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about social media is to create a (separate) business account and start snooping … [Read more...]
The Secret Approach for Marketing Success
For business owners looking to make a quick profit off of a shotgun marketing approach, I have three words for you: It takes time. No matter what kind of advertising or marketing or communications you do to promote your business, if you don’t put enough time into testing your chosen tactic, you won’t see the success you desire. Let’s take the case of print advertising, such as advertising in … [Read more...]
5 Tips to Boost your Website Traffic
Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]
How Not to Waste Time on Social Media
How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]
10 Ways to Win Fans and Influence Followers on Social Media
So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]
Twitter Tips for Insurance Agents (and Small Business Owners)
Note: I was fortunate enough to be asked to write an article for the Jan/Feb issue of Indiana Insurance News. This is the article which appeared there. I will also be publishing a future article for their Nov/Dec issue on De-Mystifying Social Media. If you’ve done some research and you know that your customers, vendors, prospects or influencers are using Twitter, it might make sense for … [Read more...]
Could your company use some social media training?
Social Media Training: Don't be afraid to admit when you need help. One of the things I've discovered about small businesses in the Indianapolis area is that business owners like to be in control of their social media pages. Many of them like to post on behalf of their company, rather than outsource social media management to a company like AimFire Marketing. Either option is fine, as long as … [Read more...]
Top 10 Reasons Why Your Company should Blog
Does your company currently blog? If not, you should. Not sure why? Here's my top 10 list of reasons your company should incorporate a blog into its monthly marketing strategy: It positions your company as an expert: Blogging allows you to share what you know with your prospects and clients, positioning you as an information source to them (which is always a good thing). It … [Read more...]
Starting a blogging and social media program
Sometimes Starting is the Hardest Part Many business owners lack the time or knowledge to focus on blogging or social media, but it can be a great tool to include in your marketing mix. Don't be afraid to get started simply because you lack the necessary elements to begin. When I work with a new Indianapolis social media or blogging client, I typically start by trying to find out what other … [Read more...]
Should you Outsource Social Media Marketing?
As an Indianapolis small business owner, everyone is claiming the benefits of social media marketing for awareness, as well as driving traffic to your website or business location. But perhaps your current team doesn't have the time or creativity to manage your company's social media marketing efforts. Should you, then, outsource your social media marketing to a professional social media … [Read more...]