For anyone who is new to social media, the thought of using it in your business can be a bit overwhelming. However, it looks like social media will be around for a while, so if your business isn’t taking advantage of the opportunities that it offers, it is time to jump on the bandwagon and see the value for your business. With a little time, and some training, I hope to de-mystify social media … [Read more...]
Twitter Tips for Insurance Agents (and Small Business Owners)
Note: I was fortunate enough to be asked to write an article for the Jan/Feb issue of Indiana Insurance News. This is the article which appeared there. I will also be publishing a future article for their Nov/Dec issue on De-Mystifying Social Media. If you’ve done some research and you know that your customers, vendors, prospects or influencers are using Twitter, it might make sense for … [Read more...]
You’re Tweeting All Wrong: Twitter Tips for Small Business Owners
First of all, I want to start by saying that there is not one way to use Twitter. Obviously, there are many types of Twitter accounts. There are celebrity profiles where thousands follow their favorite celeb's every thoughts, national brands that celebrate the fans that love them, and even customer service accounts, where sometimes irate customers can rant or get advice on a recent experience with … [Read more...]