The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]
Uncovering Your Unique Selling Proposition (USP)
Many of you have heard of the acronym USP (unique selling proposition) in the marketing world. Your USP – and every business should have one – is the statement that answers the question, “What is it that you offer that your competitors do not?” If you are not using your USP in your marketing activities, you are failing to differentiate your business from your competitors. Why, then, would they … [Read more...]