Just because the thermometer registers 90 degrees and the kids are out of school (and you’d rather be on a beach or by the pool) is no excuse to let your marketing focus slide like a 9-year-old down a Slip-n-Slide.
If you have consistent marketing efforts throughout the year, including during the summer months, you’ll probably discover that there are still prospects out there in need of your product or service and ready to hear your message.
So get off that beach chair (no need to put down that fruity drink) and dust off your marketing hat, and I promise you’ll be ready for all of the new business that follows.
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