In many ways, technology (and particularly computers and the Internet) has made our lives better. But with everything, there are pros and cons. So for fun, I thought I’d list some of my favorite pros and cons in my life as they relate to technology and marketing.
PRO: We no longer have to go to the library or our volume of encyclopedias or dictionary to look up information. Everything is at a click of a mouse.
CON: We no longer go to the library. And we now have so much information at our fingertips that it sometimes becomes overwhelming.
PRO: Websites can make the little guy appear to be a big guy.
CON: You now have to have a website to compete with the big guys, and when you do, you’re expected to act like the big guys too.
PRO: Thanks to Facebook, we can communicate with old friends and catch up on their lives.
CON: We now know sometimes more than we really wanted to know about our old friends, and Facebook has replaced more personal communication with our friends.
PRO: With sites like WebMD, we can avoid going to the doctor and check our symptoms online.
CON: Due to symptom checker websites, we are now freaking out and think we just might have a deadly disease.
PRO: Twitter has decreased the time that it takes for news and important information to spread virally.
CON: Poor Bill Cosby has been rumored to be dead seven times thanks to rumors on Twitter!
PRO: With computers, we can save our work and erase errors with the delete and backspace buttons, making typing and editing documents much easier.
CON: With computers, we can type an entire paragraph (as I just did with this blog post) and it can get deleted on accident, never to be recovered.
How has technology changed the way we market?
PRO: Thanks to high-speed Internet, we can browse websites and read articles quickly and efficiently.
CON: Now, when our Internet connection is slow, we become more impatient than ever, wondering if that page will ever load!
PRO: We now have hundreds of viewing options available on our televisions for our entertainment.
CON: We now have hundreds of viewing options available on our televisions for our entertainment.
PRO: Email and texting have given us a way to communicate without having to pick up a telephone, write a letter or send a fax.
CON: People often expect instant response via email and text, and in many cases have given up having real conversations.
PRO: Constant innovation in technology has given us many tools for use in our business and personal lives.
CON: We’re now expected to have, upgrade or purchase the “latest and greatest thing” or get left behind.
Do you have any technology pros or cons to add? I welcome your feedback!
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