Does your company currently blog? If not, you should. Not sure why? Here’s my top 10 list of reasons your company should incorporate a blog into its monthly marketing strategy:
Blogging is so easy, your grandmother could do it.
- It positions your company as an expert: Blogging allows you to share what you know with your prospects and clients, positioning you as an information source to them (which is always a good thing).
- It educates your customers: Blogging is a great way to explain in more detail your product or service offering, trends in your industry, and more. By educating your audience online, you’ll spend less time doing this in person or as part of the sales process, thus further qualifying your leads.
- It boosts your website’s SEO / search traffic: Especially if your website is built on a blogging platform such as WordPress, adding fresh blog content to your site on a daily, weekly or monthly basis can really help drive traffic to your site through relevant keyword phrase searches. According to HubSpot, companies that blog have 97 percent more inbound links and 434 percent more indexed pages than those companies that don’t blog.
- It allows you to showcase your success stories: Blogging about a recent customer project, complete with photos and a quote from the customer can enhance your sales process.
- It gives you content to post on social media: If you’re blogging regularly, you’ll always have fresh content to share with your followers on Facebook, Twitter, LinkedIn, Google+ and other social media sites.
- It generates leads: According to HubSpot, 69% of businesses attribute their lead generation success to blogging. Aside from the SEO benefit, blogging can encourage your prospects to take the next action step on your website and contact you for more information (or purchase your product/service directly).
- It keeps you top-of-mind: When your company blogs, you remind your prospects, customers and partners that you exist and have worthy product or service to sell.
- It can boost your company’s PR: You can use your blog posts as a submitted article for a local or trade publication, and get your company’s name out in front of a larger audience. In addition, reporters, editors and producers may be more likely to use a company who publishes valuable information as a resource for their story or news segment.
- Everyone else is doing it: The blog has evolved from a tool for posting hobbies and thoughts to a revenue-building marketing tool for thought leadership. More than 60 percent of businesses now have a company blog, according to blogging.org.
- It’s free: You can’t beat that. It’s simple and cost-effective to add a blog to your current website, or even to build an entirely new website on a blog platform such as WordPress. So why not add one today and start writing? If you don’t have the time to write your own blog posts, hire an Indianapolis blog writer or ghost writer such as AimFire Marketing to write for you. The process is so easy.