Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis

  • Facebook
  • LinkedIn
  • Twitter
Compelling Content that Hits the Mark.
Compelling Content that Hits the Mark.
  • Facebook
  • LinkedIn
  • Twitter
  • Home
  • About AimFire Marketing
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact

October 25, 2007 by Susan Young Leave a Comment

Uncovering Your Unique Selling Proposition (USP)

Many of you have heard of the acronym USP (unique selling proposition) in the marketing world. Your USP – and every business should have one – is the statement that answers the question, “What is it that you offer that your competitors do not?”  

If you are not using your USP in your marketing activities, you are failing to differentiate your business from your competitors. Why, then, would they buy from you?  

Here are some common ways you can create a USP for your business:  

  • Price (higher or lower)
  • Above and beyond customer service (must explain)
  • Convenience (location, ordering, etc.)
  • Product features or benefits (patented process or material)
  • Guarantees
  • Innovation (nothing like your product or service out there)

Now, print out this page and write your own USP statement.

Your USP Statement:

 ___________________________________       offers _____________________________

(my company and/or my product or service)                      (target audience)

 _______________________________ so that they can ________________________.

(your unique offering or feature)                                                  (benefit gained)
Examples to get you started:

Walmart, a neighborhood retail store, offers price-conscious Americans every day low prices on the goods they need so that they can save money.

Baskin Robbins offers ice cream lovers around the world pink spoon samples of any of its 31 flavors of ice cream at no cost so that they can enjoy the fun, flavor and variety of their old-fashioned ice cream treats.

Benjamin Franklin Plumbers offers people frustrated with plumbing providers in the past a guarantee that their plumbers will arrive on time or they will pay you $5 per minute so that they can take advantage of their valuable time.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to print (Opens in new window)

Filed Under: Branding, Marketing, Marketing Strategy Tagged With: marketing message, marketing strategy, USP

Latest Blog Post

When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AimFire Marketing on Facebook:

AimFire Marketing

Connect with me on LinkedIn:

AimFire Marketing on Twitter:

Follow AimFire Marketing on Twitter

Our Indianapolis Marketing Blog:

When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

Search

AimFire On Target eNews:

AimfireMailIcon Subscribe for valuable content marketing tools for building your service-based business.
COPYRIGHT © 2005 - 2023 · AIMFIRE MARKETING · BROWNSBURG, INDIANA · PHONE: 317.456.BIZ4U (2494) · INDIANAPOLIS CONTENT MARKETING SERVICES· Log in

  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    ▼
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact