Does your company have an in-house marketing copywriter who handles writing and updating website content, blogging, social media posts, advertising content and more? Many organizations cannot afford to have an in-house staffer handle marketing, PR and copywriting. Sometimes salespeople, administrative team members or even the business owners themselves pitch in to write content for the company. But this isn’t always the most cost-effective or efficient way, and often writing projects (like blogging or updating your website) get pushed to the back burner when other activities take priority. You’d consider outsourcing your marketing and writing, but are afraid that an external person might not “get” your company’s goal or industry.
I’m here to prove you wrong.
As an Indianapolis copywriter and marketing firm owner, I’ve worked with dozens, if not hundreds of companies over the years. When I first started working with them, I knew nothing about their company, industry, customers, competitors, or day-to-day operations. But my job, as a marketing writer, is to learn these things. What most people don’t realize is that the job of writer is not merely crafting compelling copy that sells. A large part of my job involves research, reading, investigating and even interviewing, in order to write effectively for that client. I pride myself in doing these things so that the final content I produce is an accurate reflection of my client’s brand and company vision.
Here are just a few of the standard industries in which I have experience:
My job as an industry-specific copywriter is to learn everything I can about your industry in order to write effective marketing copy for you.
- Computer program or software development
- Commercial banking
- Carpet and floor cleaning (commercial and residential)
- Lawn care services
- Churches
- Advertising specialty distribution services
- Coffee and tea manufacturing
- Children and infant’s clothing store
- Restaurants
- Medical manufacturing
- Cutting tool and machine tool manufacturing
- Business and administrative services
- Information technology services
- Business consulting
- Advertising and marketing firms
- Diet and weight reducing centers
- Community and rural development
- Optometrists’ offices
- Multifamily construction/developers
- Residential / home remodelers
- Beauty / fitness salons
- Freight air transportation
- Food distribution
- Consumer electronics
- Real estate
- Law firm
- Heating, cooling and plumbing (commercial/residential)
- Financial services
And the list could go on and on. The beauty of my role as your marketing copywriter is that I have the luxury of learning something new with every new client. I work to earn your trust and know your industry inside and out so that I can write effectively for you. So much like an internal employee would learn the ropes, you can reassure yourself that an outsourced marketing copywriter like AimFire Marketing would do the same. You don’t necessarily need a writer with years of industry experience.
Is your industry on the above list? If not, please give me a call. I’d love to learn something new today. 🙂