Your Brand: Does it Need a Refresh?

I’ve noticed other national brands doing the same thing. Take the old Holiday Inn logo, for example:

There’s nothing wrong with this logo, but they have refreshed it to give it an updated look, while keeping some of the same properties that people associate with the name (the green color and the script logotype):

 

Another example is Walmart. Although their logo was actually updated in 2008, it has taken a while for it to show up on their store signage and other areas. Here is their old logo:

And their new and improved logo:

Along with my new logo, I plan to re-launch a new website.

 I’ll be using the WordPress blogging platform in order to better incorporate my marketing tips articles as blog posts. By the way, WordPress websites are also a great way to boost your search engine optimization results. WordPress is also a good platform that enables you to update your website without a lot of technical knowledge. I am also going to streamline the content and provide some exciting new features and packages for site visitors and my small business customers.

If you haven’t updated your brand or your website in a while, or if you’re having no luck with the search engine game, maybe it’s time for a few tweaks. Let me know how I might be able to serve as a resource for you in that endeavor. It’s not as overwhelming or as costly as it may sound, and could lead to new business and an enhanced image.