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July 29, 2010 by Susan Young Leave a Comment

Your Brand: Does it Need a Refresh?

I have been in the process of redesigning my logo / brand to make it more modern and appealing. It’s been five years and I am ready for a new look.

Old Logo: 2005

AimFire Marketing Logo - Circa 2005

 
New Logo: 2010
 
AimFire Marketing Logo: Circa 2010
I’ve noticed other national brands doing the same thing. Take the old Holiday Inn logo, for example:
Logo for Holiday Inn
There’s nothing wrong with this logo, but they have refreshed it to give it an updated look, while keeping some of the same properties that people associate with the name (the green color and the script logotype):
 New Holiday Inn logo
Another example is Walmart. Although their logo was actually updated in 2008, it has taken a while for it to show up on their store signage and other areas. Here is their old logo:
Walmart Old Logo
And their new and improved logo:
Check out this page to see how Walmart’s logo has evolved over the years
Refreshing your website:
Along with my new logo, I plan to re-launch a new website.
Old Website: 2005
 
AimFire Marketing old web design 2005
 I’ll be using the WordPress blogging platform in order to better incorporate my marketing tips articles as blog posts. By the way, WordPress websites are also a great way to boost your search engine optimization results. WordPress is also a good platform that enables you to update your website without a lot of technical knowledge. I am also going to streamline the content and provide some exciting new features and packages for site visitors and my small business customers.
If you haven’t updated your brand or your website in a while, or if you’re having no luck with the search engine game, maybe it’s time for a few tweaks. Let me know how I might be able to serve as a resource for you in that endeavor. It’s not as overwhelming or as costly as it may sound, and could lead to new business and an enhanced image.
To your new brand!

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Filed Under: Branding, Search Engine Optimization, Website Development

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