Michigan's tourism advertising campaigns are pure genius State tourism associations focus the majority of their advertising budget on neighboring states within a day's drive of the area. Here in Indiana, we often see advertisements for Cincinnati and Ohio areas, Chicago and Illinois, Kentucky, and our state to the north - Michigan. Tourism advertising has the significant task of persuading … [Read more...]
Painting a Picture: Create More Effective Advertising through Visuals
While driving in my car, I heard two really compelling radio advertisements for Dodge and Buick. The reason they struck me (and I drive a Mazda CX-9) is that they got me to paint a picture in my head of an experience or a feeling of satisfaction from driving the car and/or owning the car. The mistake people make in their advertising is that they want to come out and say "This is why we're so … [Read more...]