As the year begins, many of you may not have put together a marketing plan to guide your efforts. Although it’s okay not to have a formal plan in place, it is not okay to make decisions without some kind of strategy. Shotgun marketing: Acting on impulse instead of making smart decisions. (Example: Did you really need that candy bar or pack of gum that you picked up in the supermarket checkout … [Read more...]
If you want your customers to Buy from You, Talk about Them
By Susan Young, President, AimFire Marketing People love to talk about themselves. That’s why your natural instinct when writing your website copy, advertisement or direct mail letter is to talk about how your product or service is so wonderful. Even in sales calls and presentations, people make this mistake. How many sales materials have you received that focus on your needs? Aren’t most … [Read more...]
Viral Marketing at its Best: Ricola’s “Thanks a Million” Campaign
It’s the middle of the cold season, and hopefully you have avoided any major viral infection so far. While we’re on the subject, I wanted to share with you what I think is a very good example of viral marketing from which we all could learn a lesson. Have you heard the latest Ricola radio commercials? The Swiss-based herbal cough drop company has launched a contest, which began last October 1 and … [Read more...]
Are You a Victim of Shotgun Marketing?
Marketing without a Plan is Like Shooting in the Dark As each year begins, many of you may not have put together a marketing plan to guide your efforts. Although it’s okay not to have a formal marketing plan in place, it is not okay to make marketing decisions without some kind of strategy. Shotgun marketing: Acting on impulse instead of making smart decisions. (Example: Did you really need that … [Read more...]
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