Many businesses have a corporate blog set up on their existing websites, but aren't quite sure how to use them to enhance the sales and marketing effort. Most of the time, this hesitation revolves around their blog content topics: "What on earth should we write about?" I have been serving as an Indianapolis blogger for my own site, as well as a ghost blogger /outsourced blogging resource … [Read more...]
Blogging for Business: Content as a Better Marketing Tool
In the early days of the Internet, most businesses simply put up a few, static pages of content and left them alone. Perhaps they'd update the site every year, but for the most part, this was the extent of the effort. Today, businesses are building websites around blogging platforms and making their blogs more prominent. They are promoting their blogs on social media sites and using them to … [Read more...]
Is Ghost Blogging for You?
Keeping up with the ritual of posting regular content to your blog can prove daunting. Have you considered hiring a ghost blogger or blog writing service, but wondered if it was right for you or your business? Here are some things to consider and tips to make it work: Outsource to a ghost blogger who is committed to learning your business really well. This will enable them to capture your … [Read more...]