Having been involved in many website projects, I have worked with many Indianapolis graphic design and web development firms over the last five years. We often work together on projects: I handle the copy and SEO and they do the design and back end work. Do you want to know one of the most common reasons these designers and developers tell me that their website projects stall? Because they are … [Read more...]
Your Brand: Does it Need a Refresh?
I have been in the process of redesigning my logo / brand to make it more modern and appealing. It's been five years and I am ready for a new look. Old Logo: 2005 New Logo: 2010 I've noticed other national brands doing the same thing. Take the old Holiday Inn logo, for example: There's nothing wrong with this logo, but they have refreshed it to … [Read more...]
Where Could you Be…If you Had Worked with Me?
Many of you read my marketing articles faithfully (okay, maybe you skim some of them or just look at the pictures). But how many of you ever really knew what it was that I did for my clients? Well, I am looking to clarify that and do a better job of communicating some of the things that I can do to help you promote your business. Here are some of the activities, products and results I've … [Read more...]
Top 5 Recession Marketing Tips
Ways to Promote your Business Inexpensively During these Tough Times So you have no dough to advertise? Have no fear. There are some things you could (and should) still be doing to market yourself until things look up: 1. Social Media Marketing: Join Twitter, Facebook, LinkedIn, YouTube or others and start getting involved in conversations and/or following others. It's fun and they don't cost a … [Read more...]
Marketing in a Tough Economy: Strategies for successfully Marketing your Business on a Limited Budget
So the economy is in a little bit of a slump. Customers don't seem to be buying. What's a company to do? Here are some low-cost marketing options to try that will hopefully keep you going during these tough times: Increase your advertising: Sounds counter-intuitive, but with less competition out there, now's the time when your message is more likely to be heard, as people cut their budgets in … [Read more...]
How the Internet can make your small business a “big business”
Warning: Companies on the Web may appear Larger than they Are One thing I love about the Web is how easily the "little guys" can compete with the "big guys." With a good business presence online, you can commute down the hall in your house slippers to your home office, and no one is the wiser. Here are some ways your business can "look bigger" online: 1. A professional-looking website: It … [Read more...]
Integrating your Marketing Tactics to improve the Effectiveness of Your Marketing Communications
I often receive requests only for a particular service that I offer, such as PR or SEO. As I talk to business owners and begin to learn about their sales and marketing strategies and goals, we discover that often choosing just one approach and running with it may not prove as effective. Why? For one, every marketing, advertising, PR or Internet tactic impacts and is also impacted by another … [Read more...]
How Good PR Can Help Your SEO Results
Have you exhausted all of your search engine optimization strategies and you're looking for a way to boost your website's popularity and drive additional traffic? You may not have thought about it before, but actually public relations (PR) is a great way to increase your natural/organic search engine results. And even better news - you don't have to be a Fortune 500 company to benefit from PR … [Read more...]
Top Search Engine Optimization Mistakes
Are you making any of these Common SEO Mistakes? Here are what I consider the top mistakes companies make when trying to optimize their websites for search engine visibility: 1. Not doing the right research before you optimize your website. Many people believe they know the keywords and phrases people are using to find their products or services online, but often they are wrong. Without the … [Read more...]
Jump-start your Marketing Efforts
Stuck in a rut with your marketing efforts this year? Here are some ways to get started on your marketing efforts this year: Create or revisit your annual marketing plan and budget Review your website statistics Research your website's search engine ranking Create an eNewsletter to send to prospects or customers Write a press release about a newsworthy event Write and submit an article … [Read more...]