As an Indianapolis marketing consultant, I encounter people while networking each week who would love to hire me. In fact, I often get comments such as "I'd love to hire you but I'm afraid I can't afford your services." I even heard this week, "You're worth every penny that you charge but I'm not at the level I need to be at in my business to pay for an outsourced marketing specialist." As a solo … [Read more...]
A Stress-Free Summer Vacation
As business owners, we often stress when we plan a week-long vacation or business trip, knowing that we will have to keep the business going in our absence. Here are some ways you can stress less and help your business run smoothly while you’re gone: Schedule your trip during down time: If possible, schedule your trip during a time when customers or vendors may not need you. Many … [Read more...]
Great Ads in Michigan
Michigan's tourism advertising campaigns are pure genius State tourism associations focus the majority of their advertising budget on neighboring states within a day's drive of the area. Here in Indiana, we often see advertisements for Cincinnati and Ohio areas, Chicago and Illinois, Kentucky, and our state to the north - Michigan. Tourism advertising has the significant task of persuading … [Read more...]
Marketing Burnout!
I talk to many professionals throughout the Indianapolis area, and what I'm hearing from many of them is that they suffer from something I'm calling "marketing burnout." Essentially, marketing burnout is a condition where a business owner or professional has become overwhelmed with all of the responsibilities of running or managing their business. These responsibilities may include any of the … [Read more...]
Networking and the New Follow up
Networking and the New Follow Up Many business professionals attend local networking groups (such as the Chamber of Commerce, Rotary, Kiwanis, or other professional associations) as a way of building business connections and staying involved in the community. Prior to the Internet, the only way to keep in touch with those professionals after an event was to send a note or letter, or pick up the … [Read more...]
Scheduling your company blogs to maintain consistency
As a marketer who helps my Indianapolis clients write content for their blogs, as well as their websites and social media, I find that my own website and blog often get neglected. As I write this, I am scrambling to finish up my work for the day before my first grader gets off the school bus and my evening begins. I'm sure that I'm not alone. As business owners, particularly solo-preneurs, we … [Read more...]
Why you shouldn’t hire a cheap marketing person
I have had several prompts to write on this particular topic over the last week. The first instance came when I was referred to an Indianapolis area organization who was seeking a part-time social media manager to work 25 hours per week. I read the job description and discovered that this person would essentially be responsible for managing the company's brand reputation online, including the … [Read more...]
How Skimping on your Marketing Now Can Cost You in the Future
(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]
Should you Outsource Social Media Marketing?
As an Indianapolis small business owner, everyone is claiming the benefits of social media marketing for awareness, as well as driving traffic to your website or business location. But perhaps your current team doesn't have the time or creativity to manage your company's social media marketing efforts. Should you, then, outsource your social media marketing to a professional social media … [Read more...]
New Website Project Checklist
This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]
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