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Why your marketing copywriter need not be an expert in your industry

Does your company have an in-house marketing copywriter who handles writing and updating website content, blogging, social media posts, advertising content and more? Many organizations cannot afford to have an in-house staffer handle marketing, PR and copywriting. Sometimes salespeople, administrative team members or even the business owners themselves pitch in to write content for the company. … [Read more...]

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Top 10 Reasons Why Your Company should Blog

Does your company currently blog? If not, you should. Not sure why? Here's my top 10 list of reasons your company should incorporate a blog into its monthly marketing strategy: It positions your company as an expert: Blogging allows you to share what you know with your prospects and clients, positioning you as an information source to them (which is always a good thing). It … [Read more...]

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Why you shouldn’t hire a cheap marketing person

I have had several prompts to write on this particular topic over the last week. The first instance came when I was referred to an Indianapolis area organization who was seeking a part-time social media manager to work 25 hours per week. I read the job description and discovered that this person would essentially be responsible for managing the company's brand reputation online, including the … [Read more...]

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Starting a blogging and social media program

Sometimes Starting is the Hardest Part Many business owners lack the time or knowledge to focus on blogging or social media, but it can be a great tool to include in your marketing mix. Don't be afraid to get started simply because you lack the necessary elements to begin. When I work with a new Indianapolis social media or blogging client, I typically start by trying to find out what other … [Read more...]

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SEO: What Business Owners Don’t Know

For years, businesses have been trying to win the search engine game, seeking the coveted top spot Google rankings for their industry's most popular search phrases. For the small business that can't afford a megabucks SEO firm or a team of in-house SEO experts, the challenge is not only competing in the rankings, but determining the best route to success with limited funds. As an Indianapolis … [Read more...]

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Should you Outsource Social Media Marketing?

As an Indianapolis small business owner, everyone is claiming the benefits of social media marketing for awareness, as well as driving traffic to your website or business location.  But perhaps your current team doesn't have the time or creativity to manage your company's social media marketing efforts. Should you, then, outsource your social media marketing to a professional social media … [Read more...]

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Small Business Blogging for Beginners

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you've always wanted to have a company blog in order to share ideas, successes and industry insights. Or perhaps you recognize the value of generating fresh content on your website for lead generation and SEO efforts. Or maybe you're running out of content to share on your company's social … [Read more...]

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New Website Project Checklist

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]

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29 Ways to Integrate and Reuse Your Marketing Content

Sometimes, coming up with new content for your website, blog post or other marketing can be downright exhausting. As an outsourced marketing copywriter for my Indianapolis clients, I'm always trying to find ways to re-purpose existing content and marketing tactics in order to save my clients time and resources.  So I put together 29 ways that you might reuse your existing marketing … [Read more...]

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A Quick-Guide to Creating a Marketing Strategy

It's that time of year...when companies take stock of their marketing strategies for the year and prepare for the following year. Whether or not you have a plan, there are a few strategies that will help ensure that you spend wisely and see the results you're seeking next year: Know Your Audience: To whom are you selling? Before you spend any resources (time or financial) on any one … [Read more...]